1. The first one has smaller text, making rely more on its symbolism. The second one has large text making it easily readable and scaleable. The first one has smaller text, making rely more on its symbolism. The second one has large text making it easily readable and scaleable.
2. The original design is sort of hard to read, and again relies more on symbolism than anything else for someone to recognize it. A change in the size and placement of the text easily fixes this problem in the second version.2. The original design is sort of hard to read, and again relies more on symbolism than anything else for someone to recognize it. A change in the size and placement of the text easily fixes this problem in the second version.
2. The original design is sort of hard to read, and again relies more on symbolism than anything else for someone to recognize it. A change in the size and placement of the text easily fixes this problem in the second version.2. The original design is sort of hard to read, and again relies more on symbolism than anything else for someone to recognize it. A change in the size and placement of the text easily fixes this problem in the second version.
· Helvetica is from Switzerland, was originally named “Neue Haas Grotesk”, which is translated to “The Swill Typeface”.
· Helvetica was created in 1957
· When Helvetica was made, popular font types included illuminated type, modernism, and grudge.
· Something I took away from this film was how much thought is put into fonts. And how impressive a font has to be in order to gain the support of so many people.
· Examples of Helvetica:
Principals
of Design
Design elements are the basic units of a visual image.
The principles of design govern the relationships of the
elements used and organize the composition as a
whole
Design Elements
-Space
-Line
-Color
-Shape
-Texture
-Value
Space can be in 2 or 3 demetions
Space can be negative or positive.
Color can be used to draw the eye to a certain part of poster
color can give a certain emotion
Shape can help us identify things
Texture can be inplied
Some inks can add actual texture
Value helps convey an illusion of depth and gives objects shading
Value is the difference between light and dark areas
Design Principles
Unity
Repetition
Variety
Function
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