Helvetica Film 

·      Helvetica is from Switzerland, was originally named “Neue Haas Grotesk”, which is translated to “The Swill Typeface”.

·      Helvetica was created in 1957

·      The design style that popularized Helvetica is generally credited to the neat calculated design.

·      When Helvetica was made, popular font types included illuminated type, modernism, and grudge.

·      Something I took away from this film was how much thought is put into fonts. And how impressive a font has to be in order to gain the support of so many people.

·      Examples of Helvetica:

The Lonely House

A Simple Name

Illegible U.S.A

Principals of Design

Design elements are the basic units of a visual image.

The principles of design govern the relationships of the elements used and organize the composition as a whole

Design Elements

-Space

-Line

-Color

-Shape

-Texture

-Value

Space can be in 2 or 3 demetions

Space can be negative or positive.

Color can be used to draw the eye to a certain part of poster

color can give a certain emotion 

Shape can help us identify things

Texture can be inplied

Some inks can add actual texture 

Value helps convey an illusion of depth and gives objects shading

Value is the difference between light and dark areas

Design Principles

Unity 

Repetition

Variety 

Function   

Niners Til' Death

Fine Palette

3 Color Wheels, and a Good Looking Bedroom