Principals
of Design
Design elements are the basic units of a visual image.
The principles of design govern the relationships of the
elements used and organize the composition as a
whole
Design Elements
-Space
-Line
-Color
-Shape
-Texture
-Value
Space can be in 2 or 3 demetions
Space can be negative or positive.
Color can be used to draw the eye to a certain part of poster
color can give a certain emotion
Shape can help us identify things
Texture can be inplied
Some inks can add actual texture
Value helps convey an illusion of depth and gives objects shading
Value is the difference between light and dark areas
Design Principles
Unity
Repetition
Variety
Function
